When someone refers to a pub as their “local”, no doubt we all imagine the same thing; a place where the atmosphere is homey, where the staff greet them by name, and where they probably know at least one other person in the room. Imagine the set from Cheers and that would be just about right.
We call these establishments our Local because it’s probably within walking distance from home – geographically it’s nearby.
When it comes to food, however, local is about more than geography. We are comfortable in our local pub because we’ve formed relationships – with the staff and owners, and with the other patrons, who are more than likely our neighbours. But even when we make an effort to buy local food, to support local producers, we don’t often get that same connection.
It’s hard – farmers are out in their fields, bakers manning their ovens, fishers on their boats. Building relationships with the people who make our food isn’t as easy as it’s made out to be. And I say that as someone who works in the industry and gets to spend time a lot more time with local food producers than the average consumer.
Continue reading “The Savvy Shopper – The Real Meaning of Local”